Collins Jacobs
Executive Manager · Programs Director
Architects the Soundscape ecosystem — from bootcamp curricula to residency frameworks. Ensures every program delivers measurable creative and commercial outcomes.
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Leadership
The team behind The Refinery.
A focused leadership group — backed by working faculty and senior advisors — turning raw creativity into commercial excellence.
Leadership
The core team.
Abdulgafar Olaniyan
Head of Programs, Digital & Talents
Oversees talent development, digital strategy, and the day-to-day pulse of all Soundscape programs. Bridges raw creativity and global visibility.
LinkedInJonathan Okah
Head of Business Operations & Partnerships
Drives venue partnerships, brand collaborations and the commercial engine. Turns creative vision into sustainable business models.
LinkedInOlaolu Aromolate
Head of A&R & Artist Development
Identifies and nurtures emerging talent across the ecosystem. Shapes artist trajectories from discovery through development to distribution-ready careers.
Prince Lawrence
Head of Media & Communication
Drives brand storytelling, media strategy and public relations. Amplifies Soundscape's voice across digital and traditional channels.
Morres Sticks
Producer-in-Residence · Head of Music Producers Program
Leads the Audiovisual Studio and mentors every program participant. Bridges production excellence with artist development across the ecosystem.
Faculty
Working practitioners in the room.
Faculty are senior producers, performers, engineers and writers who actually deliver our programs — in the studio, on the stage, on a deadline. Most are working professionals who teach a cohort or two a year. Full faculty bios coming soon.
Faculty Lead — Vocal Performance
Vocal coach · Resident faculty
Heads the vocal craft track across bootcamps and the Artiste-in-Residence program. Two decades on stages from Lagos to London. (Placeholder — full bio coming.)
Faculty Lead — Songwriting
Songwriter · Resident faculty
Leads weekly songwriting clinics inside the Morres Sticks studio. Co-writes with residency cohorts. (Placeholder — full bio coming.)
Faculty Lead — Sound Engineering
Engineer · Resident faculty
Mixing and mastering instructor. Runs the engineering deep-dives during the Hit-Maker bootcamp. (Placeholder — full bio coming.)
Faculty Lead — DJ × Tech
DJ · Performance technologist
Anchors the DJ × Tech bootcamp — controller mastery, performance software, brand building. (Placeholder — full bio coming.)
Faculty Lead — Stage Craft
Movement director · Faculty
Choreographs and directs performance for Loud Friday opening acts. (Placeholder — full bio coming.)
Faculty Lead — Music Business
Lawyer · Industry advisor
IP, royalties, contracts and global distribution — the boring stuff that pays the bills. (Placeholder — full bio coming.)
Advisors
The people we call before we make a hard decision.
A small group of senior operators across music, brand, tech and culture. They don't run the day-to-day — but they shape strategy, open doors and tell us when an idea isn't ready. Full advisor bios coming soon.
Advisor — Industry & Strategy
Senior industry advisor
Twenty-plus years across major labels and live touring. Advises on Soundscape's commercial roadmap. (Placeholder — full bio coming.)
Obi Okwuegbunam
Advisor — Brand & Partnerships
Seasoned brand and partnerships leader with two decades of experience across marketing, media, and consumer engagement in Nigeria and across Africa. He has led brand strategy and commercial partnerships for major consumer brands, sports properties and lifestyle platforms, connecting global brands with African audiences through culture, sport and entertainment. Advises on Activa8 strategy and brand-partner alignment.
LinkedInDimeji Adeyemi
Advisor — Tech & Distribution
Founder/operator background in music streaming and analytics. Advises on the dashboard and distribution stack. An AI expert working at the intersection of leveraging AI for human good.
Advisor — Culture & Media
Cultural advisor
Curator, columnist and industry insider. Shapes the docu-series and editorial voice. (Placeholder — full bio coming.)
Advisor — Legal & Compliance
Legal & regulatory advisor
Entertainment lawyer with deep experience in IP, publishing, artist contracts and cross-border licensing across West Africa. Advises on rights, distribution deals and NDPA-aligned data practices. (Placeholder — full bio coming.)
Advisor — Growth & Expansion
Growth & market expansion advisor
Operator with a track record scaling consumer platforms across African markets. Advises on go-to-market, city expansion for the venue network and the Nationwide Campus rollout. (Placeholder — full bio coming.)
How we work
Operating principles.
Make the room first.
Programs only work when the space is set up to deliver them. We invest in the venue before the launch night.
Pair talent with talent.
Producers learn faster next to other producers. We don't run solo tracks — every program is a collab-house.
Audience is a feature.
Every Soundscape graduate gets a ready audience at Loud Friday or Wow Night. No talent leaves without a stage.
Document everything.
If it isn't on tape, it didn't happen. The Morres Sticks AV studio rolls cameras on every session.